Does it make sense for me as a business owner to incorporate video into my business model? Will clients actually watch or listen to my content? What if it’s not perfect or is it even worth the effort?
We’re here to tell you a resounding YES! And we’re going to back it up with proof.
Engagement is important – now more than ever. Through time, engagement went from hoping up in the saddle to ride down to the general store for provisions to dancing to your favorite tune next to the ice cream parlor on TikTok. What started as solely face-to-face engagement has morphed into face-to-screen engagement.
And that’s okay. Some people fear the rise of screen time will diminish the ability to connect with our target market when – in fact – it’s the opposite.
Quickly time travel with us back to the advent of the printing press. As time rolled on and technology brought us the first circulars, newspapers began to fly off the shelves; readers’ heads buried deep between the pages. Businesses and marketers adapted to the change in consumer behavior and began posting advertisements in these publications – to put their business out in front of the engaged eyes locked into reading the paper.
Stepping back into 2020, we see Instagram videos amassing millions of views and trending across social media with influencers “calling the shots” on what’s hot or not. The means are different, but the core theory is the same, build a business and make a profit.
Sure, the pandemic has certainly shifted industry trends in the virtual direction with force; but what’s more telling is technology has changed the way customers and clients consume information. While things will return to normal after the pandemic, it’s unlikely that the technological advancements will diminish the power of video in your business model.
You want the proof? You can’t handle the proof. Just kidding – of course you can! Let’s crunch the data, shall we?
[…] Of all types of content, video is, perhaps, the most laborious and difficult to put together. It takes a lot of time, research, effort, skill, equipment, coordination – so it’s understandable why it wouldn’t be your go-to. However, for all the work videos require, they also offer returns that are par for the course. In 2022, video is the most powerful tool in business. […]