We’re here to share a few fun facts about video, marketing and the future of it all. Let’s dive right in.
81% of businesses are now using video as a marketing tool, as opposed to 63% over the last year. That’s a big jump in 1 year, which means a lot of businesses are now understanding the value in video as a marketing tool! But there’s still 29% that need to catch up. Are you in the 81% or the 29%? We’d love to see where you are.
75% of all video plays are on mobile devices. This is an interesting one, but shouldn’t be a shocker considering how often we all use our phones. We’re a busy generation always on the go, so consuming video on our mobile devices is something we’re constantly doing. Producing video that’s optimized for mobile can be a big value in your marketing plan.
Per an executive at Facebook, predictions are that the platform will be all video and no text by 2021. Wow.
Just some food for thought on your Tuesday evening, hope you found these interesting! If you have any questions about how video can help you, or if you’re interested in working with us, fill out a form here and we’ll be in touch ASAP!